July 22, 2020

The Italy of the restart points to recovery thanks to the prolonged holidays until October. 47.5% of Italians who will make at least one holiday this summer will prefer late summer stays: in tourist villages 46.2% of Italian holidays take place between July and August as in medium-low category hotels 44.5% . In hotels (over three stars), Italian holidays will take place – in 71.2% of cases – in late summer. The top of the late summer holidays will be country houses, campsites and holidays with relatives.

He holds the foreign dream of a holiday in Italy: positive signals from the web with 231 million interactions and over 658 thousand reactions of satisfaction, 89 thousand of affection, 340 thousand of empathy and 64 thousand of amazement for the beautiful country. In addition, the tourism theme is finally among the top 10 internationally dominant web themes and produces 370.7 million views. So in the imagination of potential foreign tourists, Italy returns to be the great tourist destination that has always been, in a scenario less and less linked to Covid.

Enit’s projections for the whole of 2020 see the mountain less affected by the negative trend of tourism (-39% on 2019), compared to coastal destinations (-51%) and cities of art (-49%) more dependent on tourists from overseas. Mountain tourism is doing well and will intercept 60% of visitors from the internal market, consolidating a positive trend and confirming itself as the suitable destination in this post-pandemic period. In comparison, coastal destinations and cities of art in particular are more affected by the closure of flights and the quarantine for extra-Shengen arrivals, being destinations with a higher incidence of international visitors. Foreign bookings improved from 13 July to 23 August, with a drop of -90.1% (it was -91.7% 15 days ago). From some markets there is a slowdown in cancellations: in particular, Germany goes from -83.7% to -75.7%, and France from -79.1% to -64.9%, the United Kingdom from – 90.6% to -86.5%. The drop from the USA is discounted, in consideration of the acute phase of the spread of the virus that that country is experiencing (-94.3%) and for similar reasons Russia (-93%).

For the entire summer quarter from July to September, Italy recorded a drop in international airport arrivals in line with that of the other competing countries (Italy -86.9%), France (-83.9%) and Spain (-83 , 4%). A deeper contraction in July (-90.4%) than in August (-85.3%) and in September (-83.3%). The total of international airport arrivals from 1st January to 12th July recorded losses of -81% compared to the same period of 2019. Due to what has just been said for the USA (-87.5%) but also for China (-88 , 8%). The decrease from France is modest, settling at -72.5%.

International arrivals throughout 2020 drop by -55% compared to 2019 (equal to 35 million visitors) and Italy loses 119 million overnight stays in 2020 (165 million including Italians). As projection for all 2020 in terms of international arrivals, Italy is in line with France and the average of Western Europe (-52%). It has more appeal than Croatia (-68%) and Greece (-58%), while it is in line with Turkey which is equally has international arrivals down by -55%. Loses 5 points more than Spain (-50%),

Sul sito Enit alla sezione bollettino è disponibile il report aggiornato sulla situazione dei provvedimenti legati al Covid di tutti i Paesi.